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How companies #fail at using Twitter
Twitter is second only to Facebook in brand marketing (85% to Facebook’s 91%, according to Social Media Examiner’s 2013 Social Media Marketing Report). It’s safe to say that Twitter is part of most...
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Does going for a run make you want to smile?
Yesterday, I took advantage of a gorgeous low-humidity, warm (not hot) day and went for a run along the C&O Canal in Potomac. There were several people along the trail, some walking, some biking...
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Is it real or is it…a robot?
Imagine you’re having a party. You invite some friends and acquaintances. You crank up some music, put out some snacks and drinks, and your guests are milling around, having a good time. There’s a...
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Do you understand why people follow you on Twitter?
Last Friday, as I was checking my @mentions on Twitter, I found the following tweet: This tweet came from a mobile app developer and it seems to be trying to shame me into a follow. (BTW, according to...
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Take some Twitter advice from Biz Stone
Biz Stone is one of the co-founders of Twitter. He’s now CEO of a new company called Jelly. The Washington Post ran an interview with him in yesterday’s edition, for its On Leadership series. You...
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Summer challenge # 7: Be direct and get it fixed
A few years ago, I had a client who thought I had a special skill: mind reading. Unfortunately for both of us, I am not actually able to read minds. I can sense moods (anger, disapproval) but I can’t...
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Are you lacking social media manners or best practices?
When I first started using Twitter in 2008, I had no idea what an “RT” was or how to check “@” messages. I didn’t know Tweetdeck from Hootsuite. So I asked a couple millennial friends of mine, and...
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Do you have a Twitter strategy?
I follow more than 1,300 accounts on Twitter. Some of them are purely news sources and some are people I know “in real life.” Some are journalists and others “social media experts.” Sand sculpture by...
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When you lose your internet service…
I meant to post earlier in the week. However, Verizon “inadvertently” cut my FIOS line–so I had no TV or internet Wednesday into Thursday. Yes, this is a first world problem. Regardless, it had to be...
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Is lazy interaction better than no interaction?
This post is about a phenomenon that I’ve noticed on Twitter (just in case you aren’t on Twitter, I’m letting you know now so you can stop reading). First of all, here’s a question: do you expect a...
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Why I share political views on Twitter but not on LinkedIn
Lately, I have seen a couple of opinion pieces written by marketing people that state you should never, ever share your political opinion, at the risk of losing clients and alienating your network. I...
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Why you are failing to communicate on social media
A few weeks ago an acquaintance was coming to town from the West Coast. She posted on Facebook (along with about another five posts the same day) that she was free on a given afternoon and if people...
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Are we seeing more media crises?
This week featured two highly publicized and far-reaching media crises. One was the United Airlines situation, where a passenger was forcibly removed (and hurt in the process) from the plane, after he...
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